Brand Manual Format

Brand Manual Format

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Brand Manual FormatBrand building deserves being given most of the attention. For this reason, the popularity of brand manual continues to rise. Here are 10 professional brand manual templates for you to promote the brand image, which simplifies the processes of designing and creating. Depending on the powerful internet, the brand image must be spread like fire. Brand manual at FlipHTML5 can be enriched with multiple contents like link, music, video, images and the interactive animation. It is worthy of having a try. There is a guide with it, which is essentially a set of rules that explain how your brand works. It is created in Adobe InDesign in International DIN A4 and US Letter size. Fairly customizable — easily add additional pages or duplicate existing page layouts. All files are super organized and full layered. All text styles used within the templates can be found in the paragraph and character styles menus. Have fun with this cool and smooth Brand Manual and be creative with your content. Professional, clean and modern Brand Manual. Just drop in your own images and texts, it’s ready for print. You will get this in A4 and US Letter size. You will get full layered templates with paragraph and text styles. This is a grid based layout for easy editing. Everything is included except the images. Simply replace the logo and brand colors with your own. It is quality that separates it from other templates. Our work as professional designers has meant producing work for corporate clients in industries such as finance, government, media, non-profit and education. This experience means we have a good understanding of the required industry design standard. Present a minimalist style which can work for any brand identity manual or corporate branding guide. Include 30 unique page layouts in horizontal A5 size. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency.http://es21sys.com/userfiles/brfss-manual.xml

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From personal statements, to branded photos, to spelling, to your mission statement and more. I’ll also give you a TON of examples of how other brands have approached their brand guidelines. With clear brand guidelines, your brand will be presented consistently from presentation designs to blog posts and business cards. Download your copy of this FREE ebook we created with our friends at HubSpot. Not just list visuals, logos, and colors that your brand uses. As you can see, the designers used a white font to make a few key phrases jump off the page. They are either shown within circles, squares, or other simple shapes. And there’s nothing wrong with that! And then by breaking down the page into proportions, they illustrate which color should be used the most. Ensure that your audience understands exactly what your company is about from the first page to the last. This helps give designers and writers a clear idea of what to strive for. Especially when your company has spent so much time building a strong visual brand. This may seem like a bit much, but I think it helps show exactly how your branding should be used. Mozilla address questions readers may have by including an FAQ in their brand guidelines. The brand guidelines template above outlines some of the most important facets of your visual brand. This condensed version of the brand guidelines is easy to pin up in your workspace. But I don’t think that’s very practical, especially for people outside of the design team. I recommend using both to make communication easier between all teams. When people see that graphic out in the world they should immediately think about your company. Sometimes they even dedicate a page to showing how you shouldn’t use their logo. But I really didn’t expect them to sign off on something as comprehensive as the Extended Color Palette. You may not need 81 separate colors but having a few extra sanctioned ones can’t hurt.http://gites-belluire.com/UserFiles/brg35503-manual.xml That’s because the colors and text can really pop on a dark background. Facebook has one of the strongest brands in the world, across both print and digital mediums. Because logos, font, and colors are definitely going to look a lot different in print or on a TV screen. That’s a fact. There are hundreds of apps that can be used to design. And even more ways of creating the same type of design work. Especially when laying out your color palettes. It’s a good idea to include the Hex, RGB, CYMK and Pantone codes of all your colors, like in the brand guidelines template above. Even if your employees forget, there is a handy poster they can consult instead of sending your marketing team another email. Check out this FREE ebook we created with our friends at HubSpot: For example, if Instagram didn’t include these screenshots, journalists would have to make their own. Then they could create a screenshot of really anything, instead of using the perfect one your brand should have already made. All of the choices you make while creating your branding will go back to that idea. From the beginning, this company outlines how to achieve that feeling in all design work. Making those small choices will help you present a consistent brand to the world. From presentations to annual reports, and even, as you can see above, brand guidelines. It also gives them a preview of what they are going to find in your brand guidelines! Summarize some of your brand values and ideals in a useful introduction instead. The intro section outlines all the simple rules and guidelines for using their brand. Honestly, I’m guessing that most employees, writers or creators can get all of their answers about using Pinterest’s brand in both of those simple sections. While their logo designs are varied, they’re still similar enough that they build a singular brand. Our logo maker can help. But first, check out our post on what logo styles consumers trust the most.http://www.drupalitalia.org/node/76022 No one should have to guess which is a header or a body font. Not only will it outline exactly how visual branding should be used, it can provide some insight to the history or culture of the company. Dropbox was one of the first large companies to embrace this trend fully. I think they did a great job with the rebrand. From the custom icons and font, to the brown paper pattern, it all screams “Homemade with Love.” They masterfully created an infographic of their brand guidelines that outlines the many facets of their branding. I know that you spent a lot of time and effort crafting that logo, but it doesn’t work in every circumstance. It looks like Erin Paris decided to use just their initials for their simplified logo. This gives designers and the press more flexibility to use their logo in many situations. That is almost a given, but what they don’t show is how they selected those particular colors. In this case, it was an image that must have spoken to them, and in turn, influenced their whole brand. This includes showing what letters should be capitalized and if the name includes any spaces. As you can see, the main font color changes with each background to help ensure the logo can be seen. They even created a few typography templates to make sure there was no confusion. It may seem like overkill for a startup, but it’s important to build good habits early on. Some places may need a bold font, a medium or a minimal font but they will not know that unless you tell them. This is a reaction to the minimalist trends that have dominated the last decade. Now being bold is in. As you can see above, each page uses a font that readers can’t miss to give them some important information. From their brand colors to the motto and even the headers of each page. Even at Venngage we have Beam and a few other projects that have their own branding. If you find yourself in the same boat, I would recommend including those sub-brands in your brand guidelines as well.https://datavoiz.com/images/braking-in-a-manual-car.pdf But if one of your brand’s characteristics is thinking outside the box, then you may want to do something a bit different. Each image that they used helps convey the mood, values, and subjects of their brand. It’s filled with tips, example, and templates to help you create a killer brand guide: Incorrect spacing can really ruin any visual in an instant. To avoid this fate, you should definitely include a section which shows how to correctly space your graphics Showing that nothing should come within 4px of the logo. This can come in handy when creating internal documents, blog posts, presentations and more. But if the branding you choose is too close to your competitors, all this work will be a waste. As you can see, Mobingi took this advice pretty seriously when choosing their logo. They have already taken over Silicon Valley and social media. These official illustrations are a fantastic way to set your company apart from the competition as well. When you see a photo by companies like this, you know instantly it came from them. To extremely simplify it, that’s like giving someone the hex code of your brand colors, but for photography. For me, that was “quinoa” for a while, until I was made fun of and corrected it. So the people over at Disqus decided to create a short video that shows the perfect way to pronounce their name. Visitors can quickly see what their primary and secondary colors are thanks to this simple trick. For a company like Spotify that works in hundreds of countries, covering just as many music genres, this is almost an essential. When your logo appears on anything from a presentation deck to custom t-shirts, the look of it will always be consistent. Instead, try organizing the images by topic. In this brand guidelines example from Airbnb, they do that well. All the curious party has to do is click on each to find more curated images. These unique fonts help them stand out from the competition and rise above the noise on social media.http://lichnyiybrand.ru/wp-content/plugins/formcraft/file-upload/server/content/files/16280afef0b89d---bt-freestyle-phone-710-manual.pdf Also, it helps companies inject their brand voice into every aspect of their marketing. Don’t just list the font name on one of the brand guide pages, actually use it! This ensures that the font is the first thing a reader or the press will see on each page. And whether it be serious, or playful, they can set that tone from the beginning. A photo of your founders, employees or office pets can go a long way towards humanizing a brand. Virtually all of your interactions with them are digital, through text communication. But by including a welcoming intro and photo they remind visitors that the company is more than just a cold entity. In my search for great examples for this article, I found that a handful of larger brands used this idea as well. Something could look amazing on your massive monitor, but when seen on a small phone, screen it’s much less impressive. Each color in their palette has been approved for use on a device, or not, with a smart icon. People want to know that their company stands for the right things and will feel safe working there. It helps let them know that they are reading a new piece of information, without spelling it out for them. With the 5 primary colors breaking down the somewhat long guide into manageable chunks of information. This is a great way to make a few simple colors go a long way. Otherwise, you are going to have too many “official” colors to keep track of. This should take the guesswork out of using tints and shades in the future as well. This can help designers better understand the content you produce or the decisions you make. They even decided to include a section that explains their writing style. This is extremely useful for a large and rather diversified company like Envato. This will just leave the reader confused and could even lead to the loss of a customer. So they take the time to explain how that word should be used in their brand guidelines.aokman-gearbox.com/d/files/6es7972-0aa00-0xa0-manual.pdf But if you haven’t, select at least five colors that represent your brand’s spirit. The five colors are different but they all complement each other. This consistency will help readers or travelers recognize and utilize their content instantly. It’s filled with tips and templates to help you create a killer brand guide: These templates can be as simple as showing exactly how something should be used, like in this brand guidelines template from Facebook. Whatever the item, if it makes creating a consistent graphic easier for users it’s definitely worth it. Having a bunch of random messages, ideas, or visuals coming from people working at the same company is never good for consistency. This shouldn’t replace your brand guidelines but instead be supplementary to it. A guide like this is probably not needed for small teams, but larger companies should already have something like this drawn up. It jumps off the page and grabs your attention in an instant. And when it is paired with a minimalist guide, the font looks even better. This makes a lot of sense because most design programs organize colors in a similar way. Like a triangle. The triangles fitting together shows how the colors will interact. His name is Freddie, if you were wondering. So in their brand guidelines, they have a section dedicated to using a monkey correctly. With the total in at 90 different colors. This can be extremely useful, especially if it’s part of your company’s design vision. That’s why it’s important to outline how your company visualizes data in your brand guidelines. Almost like they each came from a single (overworked) designer. Check out our project management plans. Even though this is a fake brand guidelines template for the company STIHL, I’m guessing it’s better than the real one. That’s exactly what the team at Frontify did to help people visualize the different facets of its branding. I hope more companies will follow their lead and make the guides more interactive for everyone.http://www.adler-leitishofen.de/wp-content/plugins/formcraft/file-upload/server/content/files/16280b002ee972---bt-fusion-hub-manual.pdf Plus, for a company that deals in a niche like food, adding a tactile element to their visual branding will appeal to their audience. This statement is especially useful for entrepreneur or founders, but smaller brands can also utilize it. I also like how prevalent it is in the graphic, which also shows that they take this statement very seriously. Now instead of studying the economy he writes about everything and enjoys stirring the pot. Manual books are an official corporate document, which explains all the brand’s identity and standards. The most important reason for having a manual book is to show the brand identity. All rules need to be presented in a clear and simple way. A brand manual should include sections such as information about the brand, mission, logo, colors, typography, photography, icons, stationery and all others elements that are used in your brand. The book should be visually attractive and well designed. Elements are ordered in well-designed layout, all you need to do is replace your text, logo, and photos. Master pages with automatic numbering, grid-based file and paragraphs styles will help with technical issues. Creating manual brand was never that easy. Simply place your designs, adjust colors using Color Swatch Feature and your perfect Brand Book is ready. These 15 templates cover a large variety of design styles; including but not limited to minimalistic, classic, modern and vintage. All Brand Guidelines Templates are print ready,high resolution and available in Adobe Indesign, Adobe Illustrator and PDF formats.It comes with all the amazing features like color swatches, linked assets, separate layers, text styles and more. A horizontal A4 sized brand identity manual template with 24 pages. Present the guidelines on company’s logo, merchandize, stationery, mobile app and website design with this template. Present your designs of logos and stationery in this brand book guideline templates of 30 pages.http://www.festivalmarrakech.info/wp-content/plugins/formcraft/file-upload/server/content/files/16280b01548a2d---bt-freestyle-4500-manual.pdf Show your logo design guidelines for various environments and objects.Present your designs in quick and efficient manner. It is easy to customize with separate layers, color swatches and organized folder structure. Present your brand identity with this vintage style brand book template containing 32 print ready pages. No questions asked. Yes, they are. All you need to do is to place your own designs. Are the linked design assets included in the package. Yes, linked assets i.e. branding items are included with Brand Book Templates. How will I download the files. After you purchase this bundle, we will create your account on our website and you will get login credentials over email. You can login to your account and all your purchased files will be available for download there. How do I contact you for any support. If we update this bundle, you will be notified through email and updated files will be available for download in your account on ZippyPixels.com. What are system requirements. You need a minimum of Adobe Indesign CS4 or later. We’ve added 2 files, one for CS4 to CS5.5 and other for CS6. What are the payment options. You can pay through Paypal or any credit card. What about refunds? We are so confident that you would love this bundle that we offer a 30 days refund if you dont like our bundle. Here are the guidelines to give proper credit: For printing Please ensure the following text is pasted in your printed work. Font size should be readable and shouldn’t be too small in comparison to rest of the design. XXX should be replaced with name of freebie you are using. XXX should be replaced with name of freebie you are using. You can also link to us on your blog. Free and premium plans. Free and premium plans. Free and premium plans. Premium plans and free trial. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time.anxuetang.com/upload/files/6es7960-1aa04-0xa0-manual.pdf For more information, check out our privacy policy. You have been subscribed. Update to the latest version for a better, faster, stronger (and safer) browsing experience.Get the Templates These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. Check them out below. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral. Chances are, you've learned to recognize them because of the consistency across the messaging -- written or visual -- these brands broadcast. The same brand colors are reflected across them. The language sounds familiar. It's all very organized and, while not rigid, it's cohesive. A mission statement ensures every piece of content you create for your brand is working toward the same goal -- and, ideally, strives to solve the same problem for your customer. It can include details related to your customer's age, gender, job title, and professional challenges. For this reason, your buyer persona should also appear in your brand style guide. Your buyer persona is your target audience, and therefore stipulates for whom your brand publishes content. Your color palette can be as simple or as elaborate as you want, so long as your brand doesn't deviate from the colors you choose to include. While the first two colors of your color palette might govern your logo, for example, the next two colors might support your website and blog design. Another two or three colors might be the basis for all your printed branding material. These codes consist of numbers and letters to help you recall the exact shade, brightness, contrast, and hue you want associated with your brand, so your colors don't gradually drift in appearance as you create new content. You can find color codes using most photo-editing or design software that comes standard on your computer. Learn more about finding and committing to color codes in this blog post. This component of your brand style guide can have strong implications for your PR team, as well as the people who write articles, scripts, blog posts, and website copy for your company. However, a brand's editorial style guide can also go into much deeper detail about your buyer persona: what they like to read about, where they read it, their general reading level, etc. Typographic guidelines can support your blog design -- which font you publish articles in -- the links and copy on your website, and even a tagline to go with your company logo. Naturally, the company's style guide is too. The brand's style guide includes the company's mission statement, product details, typeface, logo variations, a color palette, and a separate set of guidelines just for advertisements. Click the link below to see how much you can manipulate the brand. It's the perfect way to show content creators how creative they can get but also still adhere to Ollo's specific typeface and color codes. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement. Spotify's color palette includes three color codes, while the rest of the company's branding guidelines focus heavily on logo variation and album artwork. The style guide even allows you to download an icon version of its logo, making it easier to represent the company without manually recreating it. The company also includes a large color palette with each color sorted by the product it should be shown on. These guidelines help to show not just how the brand's logo will appear, but how the company's various storefronts will look from the outside to potential customers. However, the company isn't shy to include information about its ideal consumer and what the brand believes in, as well. The company's brand guidelines include nine color codes and tons of detail about its secondary logos and imagery. The company begins its guidelines with a thorough explanation of its mission, vision, story, target audience, and tone of voice. Only then does the style guide delve into its logo positioning on various merchandise. The business has a separate webpage for just that. It shows you dozens of contexts in which you'd see this school's provocative logo, including animations. Nonetheless, the brand does a fantastic job of breaking down every last color code and logo placement you can find -- from the building itself to the advertisements promoting it. The company organizes its brand style guide into four basic parts: voice, design, photography, and partner. The latter describes (and shows) how the brand interacts with partner brands, such as Star Wars. The company offers a simple set of rules governing the size, spacing, and placement of its famous capitalized typeface, as well as a single color code for its classic red logo. And yes, NASA's space shuttles have their own branding rules. You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience. It details things like the story, voice and audience of a company to ensure consistency across all communication channels. Some clients may not know what a brand guide is or what its benefits area, so be prepared to explain it to them. We have blog articles that your client can read to understand better. Head to the bottom of this page for a list.If they're after a more complex guide, then we encourage you to start a separate project on our 1-to-1 Project platform where you have the power to set an appropriate rate. Know the full story before you begin designing. Ask your client as many questions as you can to understand their brand, and make sure they give you all the elements you need to build the brand guide. The client should provide the rest before you proceed to layout. Remember that each client will have different requirements, so you'll likely omit certain elements or add additional ones.The most popular option is to include the company logo on the cover. This will include your client's business information and brand story.For example, if the logo comes in wordmark and icon forms, establish clear rules of where and when each form should be used. Do you want to keep all copy in regular 12 pt. Italics only? Or absolutely not in bold? Provide primary and secondary colors in HEX, RGB and CMYK values to ensure brand color consistency.This is the perfect spot for your short profile, which includes your contact details, experience and portfolio. Make sure your links work properly!Include all the specific design terms used in the brand guide.Finish strong by reiterating the look and feel of the brand. Use a straightforward approach with the company address and logo on the side, or an artistic approach with a great quote against the primary brand color. Your client should definitely have input here.Separate files will confuse your clients. Download this doc if you're not sure on how to export to a single pdf file. Feel free to add creative touches if it fits the brand. Complicated design get in the way of presenting information. Each should have all pages of the brand guide in a single file. Click on each image to download them! Brand guidelines are, in essence, your owner’s manual on how to “use” your brand. These guidelines will be referenced by everyone who touches your brand, internally or externally, and will often be partially reused in future brand identity revisions. Because of that, it’s important that you define enough of the guidelines to keep your brand consistent, but keep them short enough that contributors can actually digest all of the rules. Whether you’re looking to produce a document that’s fairly straightforward, or complex and in-depth, you should find a resource in this list. Take a look at the following screenshots and demo video they put together with some of Content Harmony’s design styles: Optus is a cellular services provider in Australia, so you may not be familiar with their name or brand. As a result, take this as a great opportunity to explore a new brand without bias. This is a great use of industry concepts to build coherence throughout their brand guidelines. In this example Asana also goes into the ratio and origin of where the three dots come from (hint: it’s the counter of the “a” in Asana). They even wrote an in-depth Medium article about the process and symmetry of the three dots. This is a very straightforward example, and honestly, it doesn’t need to be more complicated than this. Subtlety may be one of their strengths, but they went purely bold throughout all of their brand guidelines. Creating a custom font isn’t easy, it needs its own style guide, and that’s just what was done for Macaroni Grill. Also of note, SocioDesign did an excellent job creating a rich brand presence through bold serifs and copper colors via web, and foil via print. The easier that you can either make things to use or readable, the better it is for your users. So, to help parents and leaders maintain the brand integrity it’s important to demonstrate the appropriate usage.Pentagram did an incredible job reflecting their brand through the products.Gretel has some beautiful transitions mixed with textures, lines, photos and text in their case study. The use of duotones photos has become a huge trend, courtesy of companies like Spotify. If anything, you can walk away with ideas of how to control the way your UX is designed, and some simple.gifs included in your brand guidelines.pdf is a great solution. Also, once the user clicks on the desired portion, those pages are very clean and visually legible. Thus, it’s very simple and translates well across all media, so there’s not much hand-holding to do. With large examples of company logos, typography, icons, and more, OntraPort definitely set up for success. Even after you’ve made your in-depth brand guidelines, please make a one-sheeter for everyone within your company. You need to make sure you’re saying “the right thing.” Using a CTA depends on the product and where you’re advertising, and Amazon went as far as giving examples of both on-site and off-site ads in the brand guidelines. This is a great example of speaking to those reading your brand guidelines like a human. Kudos. They clearly went through and extensive process to lay their ground rules: so much so, that they color-coded their voice guidelines. That’s a technique I hadn’t seen before. Who knew color-coding could be innovative? So, it only makes sense that their voice and tone would be supportive and uplifting. There’s nothing like getting a big ol’ slap on the back from your software. Although this event may be known for something else, this branding identity won’t soon be forgotten, because of the bold brand identity of the Olympics. It’s remarkable how the design team was able to transfer the heavy line design throughout the Olympics, from the stadium design to apparel design. Rather than shrinking and dissecting their logo, they blew it up to create unique negative space that would be hard to conceive otherwise. If you click on Sean’s link, you will see the versatility of the logo through the images and colors he applies. Sort of a has a mid-80’s MTV feel, fast-forward to today. Including the Golden Ratio is something I wouldn’t have thought about, but it’s clear (especially in the lower left layout) how much of a difference it can make. He went through a very thorough branding process just to show how well the city of Miami could be represented by a new addition.People will have questions, they always do.